Our Mission & Values


To improve the quality of life (QoL) for older adults by enabling access to a comprehensive network of care providers and services.


Passion + Compassion

We are passionate about changing the delivery of care for the people we serve - providing a culture of caring in every interaction as we treat individuals, families and colleagues with honesty, empathy and kindness.

Integrity + Transparency

We practice the highest ethical standards, honor our commitment, and steward our resources wisely to fulfill our mission. We promote understanding and alignment across all communities through clear channels of communications and openness.

Accessibility + Value

We bring down all barriers to deliver quality care. No person will be denied the benefits of informative knowledge in their caregiving journey based on their ability to pay. We create value for the community we serve- employees, families, older adults, employees, partners, and care providers - equipping people with resources to help them increase their knowledge and leadership skills to improve the quality of life for older adults.

Leadership + Collaboration

We guide and facilitate others to make positive difference in their own lives and to contribute to a larger good. We work together across disciplines and communities to share knowledge and skills. Through constant communication with those we serve and their families to create a unified, integrated approach to care. We collaborate inside and outside our organization to maximize shared knowledge and bring greater value to one another and to the people we serve.